New Features
- Marketo Integration
- Added a new integration to connect with Marketo, a marketing automation platform for businesses that helps automate and personalize marketing campaigns, manage leads, and measure results. The integration supports outbound profile data sync and a custom segment action to sync the results to a specific list.
- Service Identities
- Added a new feature to track and manage external identifiers from various integrations for people, organizations, and groups. Service Identities allow you to store multiple tracking IDs from different systems (such as external CRM IDs, partner platform IDs, or custom tracking numbers) in a centralized location.
- By default, only custom services allow manual management of identities through the admin interface. Native integrations automatically manage their own identifiers as data syncs occur. In future releases, some native integrations may transition to displaying their tracking identifiers in this view, providing a unified location to see all external system connections for a person, organization, or group.
Improvements
- Admin: Include active relationships when using the Organization filter on People List
- Possible Duplicates List: Increase the similarity score used to reduce false results
Bug Fixes
- Relationship exports coming out as empty when default filters applied are not removed/updated
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