Wicket Member™ Segments - Overview

This guide will walk you through using the Wicket Member™ Segmentation feature, from creating new segments to managing and utilizing them effectively. 

What is segmentation, and why is it used?

A Segment is a grouping of your members and/or non-members characterized by a defined set of attributes, such as age, education, preferences, and engagement. Segments are:

• Static or Dynamic: Can be fixed or updated in real-time.
• Multi-dimensional: Can include multiple attributes.
• Easy to Set-Up: User-friendly interface.
• Used for Analytics: Helpful for data analysis and insights.
• Used to Achieve Outcomes: Can drive specific actions, such as tagging or exporting.

People can be segmented with a single filter or a complex set of filters and can belong to multiple segments.

Utilizing Segments

• Marketing Campaigns: Use segments to target specific groups in your email marketing or ad campaigns.
• Personalized Communications: Send personalized messages or offers to different segments.
• Reporting and Analysis: Generate reports to see how different segments are performing in terms of engagement, sales, etc.

Segments Best Practices

To effectively use the feature to segment your data, consider using the following best practices:

• Keep it Simple: Start with simple segments and gradually add complexity.
• Regular Updates: Regularly review and update your segments to ensure they remain relevant. Modify segment criteria as needed to reflect changes in your data.
• Test and Iterate: Test different segments to see which ones are most effective for your use cases. Make adjustments to improve the effectiveness of your segments.